In the broad world of “New Media,” the landscape is ever-changing, but what remains constant is growing access to content, and a growing mobile and digital audience consuming this content on their computers, iPhones, iPads, Androids, Tablets, etc. As platforms vie for this audience, they are thinking about their content. And what content sector is growing exponentially? Video.
Yesterday, TechCrunch blogged about AOL’s ascent to the number 2 online platform for video watching, right behind the Google/Youtube contingency. While AOL’s rapid climb up the online video ladder is incredibly impressive, especially for a company whose lights appeared to be out long ago, what we glean from TechCrunch’s post has less to do with AOL and more to do with online video.
Leena Rao wrote: “In total, the U.S. Internet audience engaged in more than 5.7 billion viewing sessions during March (compared to 5 billion in February).”
A .7 billion increase in viewing sessions in one month? Pretty powerful.
